OBJECTIVES
Promote that the knowledgeable staff combined with the range of products and spa services at Silk Road provides a relaxing, simple one-stop solution for hectic holiday shopping.
STRATEGY
Create a unique seasonal campaign that integrates online and offline tactics to promote holiday gift inspiration and drive in-store foot traffic. Reinforce the underlining notion that Silk Road is a simple one-stop shop for all of your holiday gifts.
TACTICS
App Development, in-store signage, QR codes, transit advertising, online advertising, social media development, print, in-store mobile kioskFacebook Likes
Although not the primary goal of the campaign, we realized an additional 1,598 Facebook likes.
E-Newsletter Subscribers
There were 805 new e-newletter subscribers during the campaign.
Custom App Visitors
There were 10,869 unique visitors to the custom Facebook App.
Total Impressions
15,061,028 online impressions with 17,516 points of engagement (likes, comments, clicks, posts, coupon downloads and contest entries).
Awards
Platinum winner at the Summit International Marketing Effectiveness Awards – Lower Budget category
|Facebook Likes
Although not the primary goal of the campaign, we realized an additional 1,598 Facebook likes.
E-Newsletter Subscribers
There were 805 new e-newletter subscribers during the campaign.
Custom App Visitors
There were 10,869 unique visitors to the custom Facebook App.
Total Impressions
15,061,028 online impressions with 17,516 points of engagement (likes, comments, clicks, posts, coupon downloads and contest entries).
Awards
Platinum winner at the Summit International Marketing Effectiveness Awards – Lower Budget category