Launch Fairway Market’s new brand in market and promote the opening of two new stores on Vancouver Island in Nanaimo and Brentwood Bay. After extensive market research, we concluded that Islanders simply didn’t know enough about this wonderful company’s brand attributes. Our education campaign aimed to position Fairway Market as a local, family-run, community-oriented entity that has been operating for 50 years on Vancouver Island.
TACTICS
Print, transit advertising, in-store posters, directional floor decals, web and microsite
- Overwhelming launch day and sustained foot traffic in both new stores.
- A combined 6,000+ entrants to our in-store and online promotion in both new stores in the first 2 months of opening.
- 10% sales increase in all 7 locations.
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- Overwhelming launch day and sustained foot traffic in both new stores.
- A combined 6,000+ entrants to our in-store and online promotion in both new stores in the first 2 months of opening.
- 10% sales increase in all 7 locations.