Our strategy was to highlight the region’s unique geographical diversity, all contained within 330 km along the Yellowhead Highway, elevating it to a place of magic and wonder. The target audience of Cultural Explorers and Authentic Experiencers 35+ are not comfort seekers. They prefer to immerse themselves in the places they visit, charting their own course and searching out unique experiences. To captivate this traveler, we developed a campaign that focuses on all the epic regions and activities that can be discovered along the Yellowhead Highway – Your Quest Begins.
Tactics included: Landing page, Facebook display and carousel advertising, Google display, search advertisingFacebook Ads
Clicks: 731 Impressions: 41,971
CTR: 1.74% Time On Site: 00:06:06
Google Search
Clicks: 250 Impressions: 194,261
CTR: 0.13% Time On Site: 00:14:13
Google Remarketing
Clicks: 578 Impressions: 222,266
CTR: 0.26% Time On Site: 00:04:42|Facebook Ads
Clicks: 731 Impressions: 41,971
CTR: 1.74% Time On Site: 00:06:06
Google Search
Clicks: 250 Impressions: 194,261
CTR: 0.13% Time On Site: 00:14:13
Google Remarketing
Clicks: 578 Impressions: 222,266
CTR: 0.26% Time On Site: 00:04:42