Starlight Investments – Bella Vista Rentals
Brand & Marketing
The Challenge
Starlight Developments needed a fresh brand and marketing strategy for Bella Vista, a new rental community in Central Saanich.
The Goal
Highlight its serene yet convenient lifestyle to attract older singles, couples, and middle-aged families who value nature but also want easy access to the city.
Our Approach
Eclipse360 developed a cohesive brand and marketing plan to showcase Bella Vista:
- Branding: Elegant visual identity with a calming colour palette and logo.
- Collateral: Floorplan handouts, brochures, signage, and leasing materials.
- Website: A mobile-friendly site with interactive maps, floorplans, and imagery.
- Video: Exterior Drone footage and interior shots to highlight modern amenities.
- Digital Marketing: Multi-platform campaign across Google Ads, Meta, and Demand Gen with targeted messaging, carousel ads, reels, and short videos.
Results
Thanks to our work, Bella Vista now has a cohesive and eye-catching brand, along with a suite of marketing materials that speak directly to its target audience. Our digital campaigns are driving awareness and lead generation, with the leasing website poised to be a key driver of the property’s success. We’ll continue tracking campaign performance and look forward to seeing Bella Vista thrive!
- 200+ qualified leads
- 42.43% decrease in cost per lead
- Avg. CPC: $0.86 (Meta), $1.00 (Google)
