Eclipse designed a custom What’s Your Rush? website for Tourism Kootenay Rockies. The double meaning concept of What’s Your Rush? was integrated into a campaign site, allowing users to choose the level of rush they’d like to experience, view personalized activities on a map, and build a custom itinerary.
TACTICS
Digital & social media strategy, social media campaign, campaign website, Google display ads, Google search ads, out-of-home billboards, digital and vinyl airport signage, video ads, Facebook ads, print adsCampaign duration: 6 months
Website sessions: 82,944
New users: 60,988
Pageviews: 151,836
Google impressions: 2,000,000
Traffic Sources
Display: 46,030
Paid search: 28,066
Organic search: 3,330
Facebook: 1,876
Instagram: 1,103|Campaign duration: 6 months
Website sessions: 82,944
New users: 60,988
Pageviews: 151,836
Google impressions: 2,000,000
Traffic Sources
Display: 46,030
Paid search: 28,066
Organic search: 3,330
Facebook: 1,876
Instagram: 1,103