Objectives:
Promote that the knowledgeable staff combined with the range of products and spa services at Silk Road provides a relaxing, simple, one-stop solution for hectic holiday shopping.
Strategy:
Create a unique seasonal campaign that integrates online and offline tactics to promote holiday gift inspiration and drive in-store foot traffic. Reinforce the underlining notion that Silk Road is a simple one-stop shop for all of your holiday gifts.
Tactics:
- App Development
- In-Store Signage
- QR Codes
- Transit Advertising
- Online advertising
- Social Media Development Print
- In-Store Mobile Kiosk
Results:
- 10,869 users visiting the custom app
- Although not the primary goal, an additional 1,598 Facebook likes and 805 new e-newsletter subscribers
- 17,516 points of engagement (likes, comments, clicks, shares posts, coupon downloads, contest entries)
- 15,061,028 Online impressions
- An influx of unsolicited recommendations on their Facebook page
Awards:
- International Summit Awards – Lower Budget Category: Platinum