Objectives:
Launch Fairway Market’s new brand in market and promote the opening of two new stores on Vancouver Island in Nanaimo and Brentwood Bay.
Strategy:
After extensive market research, we concluded that Islanders simply didn’t know enough about this wonderful company’s brand attributes. Our education campaign aimed to position Fairway Market as a local, family-run, community-oriented entity that has been operating for 50 years on Vancouver Island.
Tactics:
- Transit Advertising
- In-store Posters and POS material
- Directional Floor Decals
- Web & microsite
Results:
- Overwhelming launch day and sustained foot traffic in both new stores.
- A combined 6,000+ entrants to our in-store and online promotion in both new stores in the first 2 months of opening.
- 10% sales increase in all 7 locations.